Salman ‘Radhe’ Khan peaches online content piracy is bad
SUBSCRIBE
JOBS
Go Back
1 month ago 06:30:34am

Salman ‘Radhe’ Khan preaches online content piracy is bad

New Delhi, 13-May-2021, By IBW Team

Salman ‘Radhe’ Khan peaches online content piracy is bad

In what could give a boost to anti-piracy measures in India, on the eve of the digital release of his film ‘Radhe’, co-presented by his production house and starring him in the lead role, Bollywood superstar Salman Khan has woken up to the menace of online piracy.

He released a short video on YouTube (https://www.youtube.com/watch?v=pGyrii9Unso) highlighting why piracy is bad for the entertainment content creators and how people can support by dumping pirated materials, giving a boost to anti-piracy measures.

Tweeting about the issue, Salman said: “No piracy in entertainment…” With the hashtag #Radhe, the message also tagged his fellow actors in the movie like Randeep Hooda and Disha Patani, apart from accounts like Zee5 (where the movie will be made available to premium paid customers of the streamer), ZeeMusicCompany, SKFilmsOfficial and SohailKhan.

Though one cannot say how the movie will fare with the audience, but ‘Radhe’ could be a trendsetter in digital releases of films at a time when in India movie halls have been again shuttered owing to the raging pandemic.

Khan’s new flick will be released on streaming and DTH platforms, apart from theatres, in a multi-prong strategy drawn up by co-producer Zee Studios in times of Covid-19.

`Radhe’, according to an earlier report by Variety magazine, will release theatrically worldwide, wherever cinemas are open, as scheduled on May 13. The film will also be available on OTT platform ZEE5 to all annual premium subscribers for a one-time viewing.

In India, the film will simultaneously release in theatres and on ZEE5 via pay-per-view service ZEEPlex, and also on rival DTH satellite platforms like DishD2H, Tata Sky and Airtel Digital TV.

DishD2H, for example, has been marketing the movie for sometime now trying to lure in viewers for a paid viewing of the Khan-starrer in homes.

“The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy,” Varietyhad earlier quoted Shariq Patel, CEO, Zee Studios as saying.

“While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than ‘Radhe’to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. ‘Radhe’ continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets,” Patel had added.

The film is presented by Salman Khan Films in association with ZEE Studios, and produced by Salman Khan, Sohail Khan and Reel Life Production Private Limited.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    सैटकैब सिंपोजियम,आविष्कार मीडिया ग्रुप द्वारा आयोजित किया जाने वाला एक वार्षिक कार्यक्रम है, जिसमें ब्रॉडकास्टिंग एवं केबल टीवी इंडस्ट्री से जुड़े हुए लोग शामिल होते हैं और वर्तमान की स्थिति पर व इंडस्ट्री में भविष्य की संभावनाओं को लेकर के चर्चा की जाती है।

  • img
    BCS
    Ratna Awards

    बीसीएस रत्ना अवॉर्ड आविष्कार मीडिया ग्रुप द्वारा आयोजित किया जाने वाला एक वार्षिक कार्यक्रम है। इस कार्यक्रम में ब्रॉडकास्टिंग व केबल टीवी इंडस्ट्री से जुड़े हुए लोगों को इंडस्ट्री में उनके योगदान के लिए सम्मानित किया जता है।

  • img
    Chetna Yatra

    चेतना यात्र आविष्कार मीडिया ग्रुप द्वारा आयोजित एक वार्षिक कार्यक्रम है, जिसमें आविष्कार मीडिया ग्रुप के चेयरमैन डॉ- ए-के- रस्तोगी अपनी गाड़ी से पूरे भारत का भ्रमण करते हैं और भारत में मौजूद केबल ऑपरेटरों को जोड़ने का व व्यवसाय से हताश हो चुके ऑपरेटरों में एक जोश भरने का काम करते हैं।

  • img
    Imaan India Sammaan

    इमान इंडिया सम्मान आविष्कार मीडिया ग्रुप द्वारा आयोजित किया जाने वाला एक कार्यक्रम है, जिसकी शुरुआत 2012 में की गई थी।

Youtube Videos