Sony LIV has launched a new campaign, ‘Har Screen Par Cricket, Sony Ke Saath’, featuring actor Sunil Grover. The campaign takes a humorous look at how India’s packed cricket schedule can affect work and office life.

In the campaign, Grover plays a strict corporate boss who calls his employees for a meeting to discuss what he sees as the biggest challenge for the company over the next four months India’s cricket schedule.

According to a Sony LIV press release from Mumbai today, the campaign highlights the common struggle among cricket fans to keep up with matches while managing meetings, deadlines and other work responsibilities.

It also promotes Sony LIV and Sony Sports Network as platforms where fans can follow the upcoming cricket action.India’s cricket schedule begins with the tour of Sri Lanka from August 15.

This will be followed by the DP World Women’s Asia Cup 2026, including the India-Pakistan match on September 5. Cricket at the 20th Asian Games Aichi-Nagoya 2026 will begin from September 17, while India’s tour of New Zealand is scheduled to start on October 22.

Prashant Iyer, Head Marketing, Sony LIV, said the campaign was built around the way cricket competes with work commitments for fans’ attention. He said Sunil Grover was a natural choice for the campaign because of his ability to portray an intimidating boss while adding humour to the situation.

Sunil Grover, who is also a cricket fan, said the upcoming cricket schedule on Sony Sports Network and Sony LIV would be exciting for fans, with four major events lined up over the next few months.The upcoming cricket action will be available on Sony Sports Network and Sony LIV starting August 15, 2026.