The Online video platform YouTube announced the new Shorts Fund Feature on their Shorts option that will see YouTube pay out $100 million to top Shorts creators to provide additional support, and motivation, for their efforts.
YouTube said in a Blogspot, “Since Shorts is a new way to watch and create on YouTube, we’ve been taking a fresh look at what it means to monetize and reward creators for their content. We’re introducing the YouTube Shorts Fund, a $100M fund distributed throughout 2021-2022. Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.”
With the latest download charts showing that TikTok is still the most popular app at present, and is well on track to reach a billion users this year, it is a major concern for YouTube regarding their shorts feature but considering the shorts funds addition on the app.
This can help to boost the users for Shorts content, while also providing additional motivation for YouTube stars to post to Shorts, instead of TikTok.