93.5 RED FM, India’s leading private radio and entertainment network, on Thursday announced the launch of the 13th edition of ‘Red Raas’. The event will be hosted from September 26 to October 4 in Ahmedabad.

After two digital editions, the biggest Navratri celebration is back on the ground. The event commemorates Navratri, the unique festival of Gujarat with a modern twist.

Every year since 2009, Red FM works with lyricists and composers across the states to make Red RaasGarba tracks. Over the years, the company has been able to create around 100 original tracks under the ‘Red Raas’ album, a company statement said.

This year the ‘Red Raas’ album is centred around romance in reference to Shri Radha Krishna Ji. The event is an amalgamation of the best of music, garba competition, food elements and entertainment for nine days during Navratri.

Sharing her thoughts around the announcement, Nisha Narayanan, Director & COO, RED FM and Magic FM, said in a statement, “As a radio network, our objective is to build communities of music lovers, who have similar tastes and ethos, both cultural and habitual. In the trying times to revive traditional charm, Red FM is proud to be marching into the thirteenth year of Red Raas. It is our longest IP in running that is an amalgamation of prominent musicians and upcoming talents that create Red Raas originals tracks. These tracks have become beloved with the audience that grooves to the beats of Garba&Dandiya.

“Our goal with bringing ‘Red Raas’ on the ground this year is to rekindle the spirit of experientialism to the festival. We are hoping after the hiatus of two years of celebrating digitally, you will join us back on the ground in this massive celebration of culture and festive spirit.”