Red FM's Delhi job exchange turns heads with unique job-swapping campaign
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2 months ago 06:00:40am Television

Red FM’s Delhi job exchange turns heads with unique job-swapping campaign

New Delhi, 28-March-2024, By IBW Team

Red FM's Delhi job exchange turns heads with unique job-swapping campaign

Red FM has ignited excitement in Delhi with its latest spike campaign, the ‘Delhi Job Exchange,’ as announced on the evening show DL 935 with RJ Rohan and RJ Nalwa.

In a move that merges entertainment with exploration, listeners were given the chance to trade places with the beloved RJs of Red FM for a day filled with surprises and new experiences.

At the core of the Delhi Job Exchange campaign lies the opportunity for participants to step into the shoes of a radio jockey, doubling the entertainment quotient. For the first time, Delhi witnessed its RJs venturing out of the studio to embrace diverse roles. Kicking off on March 5th, the campaign saw one of the dynamic duo swapping their RJ seat with a different professional in the city every alternate day.

Nine exhilarating job exchanges were on the agenda, ranging from selling women’s nightwear at the iconic Sarojini Nagar Market to serving up delicious Ram Ladoo at Lajpat Nagar’s renowned food corner.

The RJs also delved into the world of makeup with Bhumika Bahl, a trailblazing Makeup Educator in Gurgaon, and stepped into the shoes of a Lehenga seller at Chandni Chowk’s legendary Ram Kishan Sarees.

Not stopping there, they shook it up with Shabina for a heart-pumping Zumba class and even experienced life as an Auto Driver, among other thrilling exchanges. The campaign’s highlight was the job swap with Indian Rapper and composer MC Square.

Reflecting on the campaign, Nisha Narayanan, Director & COO of RED FM and Magic FM, stated, “Bajaate Raho is an attitude, it’s a way of life that is ingrained in the DNA of our brand and its people. Everything we do at Red FM mirrors Bajaate Raho in its true sense. Delhi Job Exchange was another spike campaign that had drama and entertainment at its heart.”

“We are proud of both RJ Rohan and Nalwa for taking on multiple fascinating roles, some way out of their comfort zone; to indulge the audience in some mischief in the otherwise serious life. We are overwhelmed with the kind of response we have received for the campaign,” Narayanan added.

The Delhi Job Exchange has not only brought a unique flavor of entertainment to the listeners but has also showcased the adventurous spirit of Red FM‘s RJs, making waves across the city.


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