Prime Video yesterday reaffirmed its commitment to theatrical releases alongside its streaming dominance, emphasizing that the magic of cinema-going remains alive.

Speaking yesterday at AVIA’s Future of Video India fireside chat in Mumbai, which was part of the inaugural World Audio Visual & Entertainment Summit, the streamer’s top global and regional leaders discussed their vision for the platform’s future, especially in India.

The conversation featured Kelly Day, Head of International & Vice President, Prime Video, and Gaurav Gandhi, Vice President, Asia Pacific & MENA, Prime Video.

According to the company’s official statement, Kelly Day shared that while audiences are increasingly selective about their theatre-going choices, the theatrical experience itself still holds an irreplaceable value.

“We believe in the theatrical window,” she said, adding that Prime Video will continue to experiment with both theatres and streaming to ensure viewers can access content wherever they prefer. “Our ambition is to produce around 14–15 titles a year for global theatrical distribution,” she said during the conversation with journalist-author-podcaster Vanita Kohli-Khandekar.

This blended approach is a core part of Prime Video’s broader ambition to become a global entertainment hub. Day highlighted how Prime Video wants to be the first place users turn to when deciding what to watch. “We can’t necessarily produce everything that hundreds of millions of customers all over the world might be in the mood to watch. So it starts from this idea of how do we deliver the best possible selection,” she noted.

Gandhi elaborated on how India fits into this vision, revealing that the country is not only a vital growth market but also a strategic content and innovation hub. “India is a super important locale for Prime Video. It continues to be a big growth engine for both, getting new customers to Prime and for engaging with Prime members,” he stated.

India boasts one of the largest slates of Prime Video Originals outside the United States. Gandhi noted that around 25 percent of viewership for Indian content on the platform now comes from international audiences. The platform has also been a front-runner in product innovations, launching offerings like the mobile-only plan and segmenting subscriptions into variants such as Prime, Prime Lite, and others—making India the only market where such diversity in offerings exists.

Gandhi further pointed to Prime Video India’s strategy of programming content in 10 languages, encouraging users not only to access entertainment in their native tongue but also to explore content in other regional languages. “That playbook is so unique for India that we are learning from India and following it wherever we have multiple languages,” he added.

Day also spoke on Prime Video’s unique structure globally, pointing out that while the service operates in over 200 countries and territories, it is part of a bundled Amazon Prime subscription in only around 25 of them. In countries outside that circle, it exists as a standalone service.

The session also spotlighted Prime Video’s entertainment hub model, including its partnerships with over 25 content providers in India and more than 70 in Japan. On the movie rentals front, Gandhi revealed that India has over 7,000 titles available under the transactional video-on-demand (TVOD) category, with rentals coming in from 95 percent of the country’s pin codes—a testament to its national reach.

The dialogue between Day and Gandhi offered an inside look at how Prime Video is not only shaping the future of streaming but also respecting traditional models of content delivery like theatrical releases.