Though Sony Pictures Network India has the rights of the Olympics for the India region, TV rights have also been shared with India’s national broadcaster Prasar Bharati by the Games’ ruling body.
So Prasar Bharati is all set to bring the Olympics to the masses through its twin network of Doordarshan and All India Radio, and a dedicated sports channel DD Sports.
The coverage spans from pre to post-Olympics and will be available on Prasar Bharati’s TV, radio and digital platforms across the country.
Different sporting events at the Olympics will be broadcast live daily on DD Sports from 5 am to 7 pm India time. Details of the same will be made available everyday on DD Sports and AIR Sports Twitter Handles (@ddsportschannel & @akashvanisports.
Contributing towards the ‘Cheer for India’ campaign, DD Sports will produce an over four hours discussion show with sports celebrities as a precursor to Tokyo Olympics 2020. This special show will be broadcast Live on DD Sports from 11- 1 pm on July 22nd and 23 2021.
Each day, there will be two different sessions with different themes.
So watch out for the Olympics on DD and Air and cheer for India!
Madras HC halts release of ‘Akhanda 2’ in major relief for Eros International
Kevin Vaz highlights India’s content surge at Asia TV Forum 2025
Gaurav Gandhi honored as M&E visionary at CII Summit 2025
Ministry of Tourism signs MoU with Netflix to showcase India’s destinations globally
GTPL Hathway unveils ‘GTPL Infinity’, new satellite-based HITS platform
Indonesia top horror IP house co-produces ‘A Banquet for Hungry Ghosts’
Netflix leads bidding war for WBD as fairness concerns emerge
Studio9 earns India’s first-ever OTT documentary win at Asian Television Awards 2025
Dharmendra’s legacy shines in Tata Play Binge b’day tribute line-up
Tusshar Kapoor joins UPKL franchise Gazab Ghaziabad as co-owner 


