Though Sony Pictures Network India has the rights of the Olympics for the India region, TV rights have also been shared with India’s national broadcaster Prasar Bharati by the Games’ ruling body.
So Prasar Bharati is all set to bring the Olympics to the masses through its twin network of Doordarshan and All India Radio, and a dedicated sports channel DD Sports.
The coverage spans from pre to post-Olympics and will be available on Prasar Bharati’s TV, radio and digital platforms across the country.
Different sporting events at the Olympics will be broadcast live daily on DD Sports from 5 am to 7 pm India time. Details of the same will be made available everyday on DD Sports and AIR Sports Twitter Handles (@ddsportschannel & @akashvanisports.
Contributing towards the ‘Cheer for India’ campaign, DD Sports will produce an over four hours discussion show with sports celebrities as a precursor to Tokyo Olympics 2020. This special show will be broadcast Live on DD Sports from 11- 1 pm on July 22nd and 23 2021.
Each day, there will be two different sessions with different themes.
So watch out for the Olympics on DD and Air and cheer for India!
Sunil Mittal says OneWeb ahead of Musk in Indian approval queue
Murugan resigns from Cabinet as Mos MIB & Rajya Sabha
Broadcasters flag HD-SD conversion, satellite spectrum concerns in submission to MIB on telecom rules 2026
MIB seeks dismissal of AIDCF plea against WAVES, says OTT rules differ from TV
Uday Shankar: Indian M&E sector needs policy support to compete globally
India’s M&E sector needs 15% growth to reach $100bn by ‘30: CII paper
India’s media sector must create global brands, says MIB secy at CII Summit
‘The Love Hypothesis’, ‘Carrie’ lead Prime Video’s weekly global rankings
Amitabh Bachchan recalls Allahabad’s famous milk jalebis on ‘KBC 18’
Prime Video announces weekly line-up of Indian, global shows & series 

