On the day of World Music Day, NEWJ (New Emerging World of Journalism Ltd.), brings together artists from different parts of India under a campaign – ‘Rhythm and Raga’, for a series of candid conversations on what music means to them personally.
As per the ANI, NEWJ hailing the artists Maharashtra, Assam, Karnataka, Punjab, West Bengal, and Telangana – ‘Rhythm and Raga’ will showcase the unseen and unheard side of the artist through some heartwarming discussions.
The lineup of artists includes legendary musicians like Yashraj Mukhate, Nandy Sisters, Asees Kaur, and Antara Chakraborty.
Each of them offers a unique glimpse into their world as musicians; the role music has played in each of their lives-showcasing how music can capture the hearts beyond the languages and regions.
As a “social-first” publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam.
Founder and Editor-in-Chief, Shalabh Upadhyay, commented on the campaign,” NEWJ’s uniqueness lies in the regional diversity it represents through its content offerings in thirteen languages. This World Music Day, we are proud to present a one-of-a-kind campaign, ‘Rhythm and Raga’, which reflects the spirit of India’s “unity in diversity” in the truest sense. We’re honored to have had the opportunity to collaborate with artists that have been musical trailblazers in different languages but have also taken social media by storm with their extraordinary styles. Through their various offerings, they have captured the pulse of India- which is exactly what we aspire to show our audiences.”