HBO Max India launch put on indefinite hold

Warner Bros Discovery has put the plans to launch the popular American subscription video-on-demand (SVOD) service, HBO Max, in India on hold, even as the company is looking at cost-cutting measures globally and working on merging Discovery+ with HBO Max in the existing markets.

The move has prompted the India content head of HBO Max, Saugata Mukherjee, to quit within one year of joining.

“There is no clarity on what Warner Bros Discovery is planning around HBO Max in India. Earlier, the plan was to launch in 1-2 years and the content team had started working on some great projects. Now they are not even sure if they will launch a service in India,” Economic Times reported.

Mukherjee, who joined as content head of HBO Max last year in November, is expected to go back to SonyLIV.”

Earlier in June, Arjun Nohwar was appointed as GM, Warner Bros Discovery for South Asia. Prior to this, he was responsible for the launch of HBO Max in India.

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Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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