India’s

India’s OTT audience reaches 664 million

India’s OTT audience grew by 11 percent in 2026 to reach 664.9 million, according to a The Economic Times report based on Ormax Media’s latest OTT Audience Report. Around 45 percent of India’s population now watches online video. The Ormax report is based...


partners

Frodoh partners with STAGE for OTT advertising

AdTech company Frodoh has partnered with regional OTT platform STAGE to introduce a new first-screen monetisation framework on the STAGE app. According to a Frodoh press release from Mumbai today, the partnership will allow STAGE to generate additional ad...