Premium OTT content down 12% in ‘24; cost pressures to intensify: report

Premium OTT content down 12% in ‘24; cost pressures to intensify: report

In a significant shift for India’s digital entertainment landscape, premium OTT content fell by 12 per cent in 2024 as streaming platforms slashed budgets for expensive productions in their ongoing pursuit of profitability. This trend, according to the latest EY-FICCI report, signals a strategic shift in the content strategies of ma...


Criminal Justice

‘Criminal Justice: A Family Matter’ tailer out

The much-anticipated trailer for the fourth season of the acclaimed legal drama series 'Criminal Justice' has been unveiled, marking the return of Pankaj Tripathi as the astute lawyer Madhav Mishra. Titled 'Criminal Justice: A Family Matter,' the new season is set to premiere on


HBO

Warner Bros. brings back iconic ‘HBO’ brand for its streaming service

In a move that blends nostalgia with strategy, Warner Bros. Discovery has announced that it is reverting the name of its streaming platform back to ‘HBO Max’, bringing back the iconic branding that once defined premium television. The decision comes just two years after the company had controversially dropped “HBO” in favor of the more generic t...


Ads on Prime Video are here! It starts in India from June 17

Ads on Prime Video are here! It starts in India from June 17

Experts have been saying for some time now that OTT platforms are looking more and more like linear TV or what they describe as the ‘linearisation of streaming’ --- including dropping weekly episodes as on cable TV of yore to carrying ads in between shows.

So, it wasn’t much of a sur...