Shemaroo unveils ‘The Glass Ceiling’ campaign for Women’s Day

Shemaroo unveils ‘The Glass Ceiling’ campaign for Women’s Day

Shemaroo Entertainment has launched a new social impact campaign titled ‘The Glass Ceiling’ this Women’s Day, aiming to draw attention to the invisible structural barriers that continue to limit women’s progress into leadership roles across industries. Through the campaign, the company highlights the persistent gap between representation and ...


Netflix acquires Ben Affleck’s filmmaking tech firm InterPositive

Netflix acquires Ben Affleck’s filmmaking tech firm InterPositive

Streaming giant Netflix has announced the acquisition of InterPositive, the filmmaking technology company founded by Academy Award-winning actor, writer and producer Ben Affleck. The company develops AI-powered tools designed specifically for filmmakers, with a focus on supporting creative storytelling rather than replacing human artistry. Ac...


Meta signs AI content licensing deal with News Corp

Meta signs AI content licensing deal with News Corp

Meta Platforms has entered into a multiyear artificial intelligence content licensing agreement with News Corp that could be worth up to $50 million (£39 million) annually, marking one of the latest partnerships between technology companies and major news publishers in the rapidly evolving AI ecosystem.


Netflix appoints Magali Huot as Director of Games Marketing

Netflix appoints Magali Huot as Director of Games Marketing

Netflix has strengthened its push into interactive entertainment with the appointment of Magali Huot as Director of Games Marketing, Mainstream Games, marking another step in the company’s strategy to expand its gaming ecosystem. Huot, a seasoned marketing and gaming industry executive, will work alongside Dan Sutton to scale the streaming pl...