Spotify has launched a new Diwali campaign featuring the Mishra family from TVF’s popular series ‘Gullak’, highlighting how music can make festive preparations more enjoyable. Titled ‘Diwali ki taiyaari fun banao, Spotify chalao’, the campaign encourages families to bring music into their everyday festive activities and turn routine chores into moments of celebration.

According to a report by ETBrandEquity, the campaign features three one-minute films and builds on Spotify’s earlier communication, ‘Roz ke Kaam Fun Banao, Spotify Chalao’. Through the familiar characters and family dynamics of ‘Gullak’, the films showcase how playing a favourite song can transform ordinary Diwali preparations into shared moments of fun.

The three films follow the Mishra family as they get ready for the festival. In one film, the family makes laddoos while listening to ‘Taambdi Chaamdi’. Another captures them creating rangoli to the beats of ‘Chaiya Chaiya’, while the third shows the family untangling Diwali lights with ‘Badan Pe Sitare’ playing in the background.

Each film captures the family’s familiar banter, disagreements and everyday interactions as they go about their festive chores. The mood changes when someone plays a song on Spotify, bringing the family together and turning the activity into a joyful celebration.

The films are available on Spotify’s official Instagram and YouTube channels, allowing audiences to engage with the campaign across social media platforms.

Speaking about the campaign, Shipra Srivastava, Head of Marketing, Spotify India, said partnering with TVF and the Mishra family from ‘Gullak’ felt like a natural fit because they reflect the warmth and quirks of a family audiences can easily recognise.

She added that the campaign was designed to celebrate familiar moments when someone plays a song on Spotify, everyone joins in, and an ordinary moment at home turns into a lasting memory.

Through the campaign, Spotify continues its ‘Roz ke Kaam Fun Banao’ communication, using relatable family situations and popular music to highlight the role of playlists in making everyday activities more enjoyable, particularly during the festive season.