BCCI sets higher base price for digital media rights

The Board of Control for Cricket in India (BCCI) has made a move in its upcoming media rights auction by setting a higher base price for digital rights compared to TV rights. The overall base price has been reduced to Rs 45 crore per match, a drop from the previous Rs 61 crore per match paid by Disney Star in the last cycle.

It is worth noting that in the history of cricket, digital rights have never commanded a higher base price than TV rights. The latest tender released by the BCCI has set a base price of Rs 20 crore per match for Package A, which includes TV rights for the Indian subcontinent.
For Package B, which covers global digital rights and the rest of the world TV rights, the base price stands at Rs 25 crore per match.

The Indian Premier League (IPL) TV and digital rights for India were previously priced at Rs 49 crore and Rs 33 crore per match, respectively. Additionally, a special digital rights package that encompassed select IPL matches had a base price of Rs 16 crore per match, Economic Times reported.

Industry experts explained that the reduction in base price aims to encourage wider participation from various media companies, given the challenges faced in the market.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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BCCI sets higher base price for digital media rights

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