Paramount+

Paramount+ bets on short videos to boost mobile engagement

Paramount Skydance is reworking its streaming playbook with a clear mobile-first push, introducing a redesigned version of the Paramount+ app that leans heavily on short-form video to drive user engagement. The update, currently available to iPhone users via Apple, brings a scrollable feed of bite-sized content including sports highlights, news ...


JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...


Tech2.com

Tech2.com returns with AI-first transformation

Tech2.com is making a comeback with a renewed focus on the AI era, marking a significant moment for one of India’s earliest and most recognisable technology news destinations. First launched in 2003, the platform built a strong following among tech-savvy audiences and establis...