P.C. Chandra Jewellers has announced an association with Bollywood star Ayushmann Khurrana as brand ambassador, marking a significant step in its journey as a national brand.

This pan-India expansion marks a new chapter, taking its legacy of trust and craftsmanship beyond regional boundaries to become a preferred jewellery destination across the country, an official press release from the jewellery maker stated.

An untold tale of unequalled legacy, unparalleled excellence, unshakable trust, and unconventional innovations, P. C. Chandra Jewellers has, for generations, remained deeply woven into the fabric of people’s lives. From celebrating life’s most cherished milestones to being part of everyday moments, the brand has built an enduring emotional connect with its customers, it said.

As part of its strategic vision to expand nationally, P. C. Chandra Jewellers is now actively increasing its footprint across key markets in India, strengthening its retail presence and enhancing accessibility for customers nationwide.

The association with Khurrana, it said, comes at a pivotal moment in this journey. With his wide-reaching appeal, authenticity, and progressive yet grounded persona, he resonates with audiences across geographies and demographics. His ability to connect with real, everyday stories aligns seamlessly with the brand’s vision of building meaningful relationships with customers across India, the company added.

Together, this partnership, it stressed, reflects a shared vision: to celebrate individuality, honour legacy, and embrace innovation, while strengthening a bond of trust that transcends regions and generations.