India

India showcases cinema, innovation at Berlin Film Market

India marked a strong presence at the European Film Market (EFM) 2026 with the launch of the Bharat Pavilion, highlighting the country’s growing global role across cinema, culture and creative technologies. The initiative reflects India’s expanding engagement with international film industries and its strategic push to position itself as a gl...


Amazon Ads India head outlines 2026’s 5 brand-consumer connect trends

Amazon Ads India head outlines 2026’s 5 brand-consumer connect trends

A new analysis from Amazon Ads India outlines five major advertising trends that are expected to reshape how brands connect with Indian consumers in 2026. The trends underscore a pivot toward AI-driven efficiency, personalised engagement and stronger customer trust, signalling a shift from traditional broadcast messa...


YouTube to launch cheaper TV bundles in US

YouTube to launch cheaper TV bundles in US

YouTube is set to introduce a range of budget-friendly television packages in the United States, offering smaller and more targeted channel bundles aimed at viewers seeking affordable alternatives to traditional cable subscriptions. According to a Bloomberg report, the platform is preparing to roll out so-called “skinny bundles”, including a ...