BigTrunk

BigTrunk drives 200 mn+ views for Goel TMT’s ‘BandBaajaBitiya’ film

BigTrunk Communications has delivered over 200 million views for Goel TMT’s emotionally driven digital film BandBaajaBitiya, marking a strong performance for the campaign across platforms. The initiative combined storytelling with a data-led amplification strategy, resulting in high engagement and widespread cultural traction. Accord...


copyright

Creative industries urge stronger copyright safeguards amid AI rise

Leaders from across India’s creative ecosystem have come together to call for stronger copyright protections in the age of artificial intelligence, stressing that innovation must not come at the cost of creators’ rights. The discussions took place through a series of industry roundtables held in Mumbai, Delhi, and Hyderabad, bringing together st...