Times Now Launches ‘E-NOW’, a new lifestyle, entertainment show

Times Now has expanded its programming lineup with the launch of E-NOW, a new daily entertainment and lifestyle show aimed at digitally connected audiences. The programme will air Monday to Friday at 2.30 pm and will focus on trending stories, entertainment updates, lifestyle content and social media conversations shaping public discourse.

The show will be anchored by Shreya Srivastava, who brings experience across entertainment, fashion and lifestyle broadcasting. As the face of E-NOW, she will present a mix of trending topics, celebrity news, viral moments and lifestyle developments tailored to contemporary audiences.

According to the broadcaster, E-NOW is designed to bridge the gap between digital platforms and traditional television by bringing internet-driven conversations to a mainstream news audience. The programme will feature breaking entertainment news, viral trends, exclusive updates, lifestyle stories and discussions around the latest social media phenomena.

The channel said the show will place a strong emphasis on content that is both viral and verified, helping viewers navigate the fast-moving digital landscape while distinguishing facts from misinformation.

Positioned as a social-first offering, E-NOW will adopt an internet-native storytelling approach aimed at younger viewers, particularly those who increasingly consume news and entertainment through mobile devices and social media platforms. The show will track trending online conversations, decode internet culture, and examine developments across entertainment, celebrity and lifestyle segments.

With its live format and interactive presentation style, E-NOW seeks to create a more engaging viewing experience by connecting online conversations with television audiences. The launch reflects Times Now’s continued focus on innovation and its efforts to develop content formats that resonate with evolving viewer preferences.

The channel describes E-NOW as “the new living room of the internet,” bringing together trends, conversations and verified information in a single destination.

E-NOW airs Monday to Friday at 2.30 pm on Times Now.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Times Now Launches ‘E-NOW’, a new lifestyle, entertainment show

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