More than 500 of Twitter’s advertisers have paused spending on the micro blogging site since Elon Musk’s takeover last year, The Information reported on Wednesday, citing a person familiar with its ad business.
The social media company’s daily revenue on January 17 was 40 percent lower than the same day a year ago, the report added, according to Reuters.
The drop in the company’s revenue was first reported by technology newsletter Platformer on Tuesday.
Twitter did not immediately respond to a Reuters’ request for comment on both the media reports.
Since Musk took over Twitter last October, corporate advertisers have fled in response to the billionaire laying off thousands of employees and rushing a paid verification feature that resulted in scammers impersonating companies on Twitter.
The social media platform recently reversed its 2019 ban on political ads and said that it would relax advertising policy for “cause-based ads” in the United States and align its ad policy with TV and other media outlets.
However, Indianbroadcastingworld.com found out that on Tuesday Musk tweeted saying “the party is on” while commenting on a media report that headlined an article ‘Dozens of media companies set 2023 content deals with Twitter’.