Warner Bros. Discovery Advertising Sales has unveiled two groundbreaking ad solutions, Shop with Max and Moments, leveraging cutting-edge AI technology to elevate the streaming experience. These innovations integrate product discovery directly into Max’s streaming platform, creating a more immersive and interactive environment for viewers.

By partnering with KERV, a leader in AI-enhanced AdTech, Warner Bros. Discovery (WBD) ensures that Shop with Max and Moments offers personalized, engaging, and seamless ad experiences. These tools allow viewers to explore and purchase products relevant to the shows and movies they watch.

Ryan Gould, Head of Advanced Advertising and Digital Ad Sales at Warner Bros. Discovery, highlighted the transformative impact of these solutions, “Shop with Max and Moments are dynamic solutions that showcase our commitment to innovation in advertising technology. By collaborating with KERV, we’re creating deeper connections between brands and our premium content ecosystem across Max.”

• Shop with Max: Integrates shoppable ads within streaming content, allowing users to discover and purchase featured products without disrupting their viewing experience.
• Moments: Enhances engagement by strategically placing branded content aligned with pivotal moments in shows or movies, creating stronger brand associations.

With these innovative solutions, Warner Bros. Discovery is setting a new standard for ad-supported streaming, balancing viewer engagement with brand effectiveness. The initiative represents a significant step toward blending entertainment with commerce, offering unique opportunities for audiences and advertisers alike.