India’s telecom operator Vi has announced a three-season partnership with Chennai Super Kings (CSK), becoming the franchise’s official communications partner ahead of the upcoming cricket league season. The association marks a strategic brand move for Vi as it seeks to deepen cultural relevance and connect more closely with cricket fans across the country.

As part of the agreement, Vi’s logo will feature on the leading leg of the CSK playing uniform. The partnership is positioned to leverage the massive fan following of the five-time champions, blending cricket fandom with digital engagement powered by Vi’s connectivity network, fonearena reported.

Over the next three years, Vi plans to activate the association across digital platforms, in-stadium touchpoints and fan engagement initiatives. The company said it will roll out a range of experiences for CSK supporters and cricket enthusiasts, including on-ground activations, exclusive meet-and-greet opportunities, official signed merchandise and match tickets for Vi users.

Avneesh Khosla, Chief Marketing Officer at Vi, said cricket is deeply woven into India’s social and cultural fabric, creating shared experiences that unite communities. He noted that enabling those connections lies at the heart of Vi’s brand philosophy. “Our partnership with Chennai Super Kings represents a powerful coming together of shared values — passion, performance and resilience. Together, we will bring fans closer to the game they love, celebrating the sport while delivering seamless connectivity that enhances every moment of the cricketing journey,” he said.

KS Viswanathan, Managing Director of Chennai Super Kings, welcomed the collaboration, describing it as a meeting of aligned visions. He added that Vi’s strong digital reach and youth connect complement CSK’s efforts to build deeper engagement with fans and aspiring players. “Together, we look forward to creating meaningful impact both on and off the field,” he said.

Beyond brand visibility and fan engagement, the partnership also extends to grassroots development through the Super Kings Academy, CSK’s cricket coaching initiative. The academy supports boys and girls aged 6 to 23 years, offering structured training and opportunities to nurture emerging talent. The collaboration underscores a shared commitment to strengthening the sport’s ecosystem while building lasting community impact.