Mainstream culture is not disappearing but becoming more fragmented, personalised and increasingly shaped by online communities, creators and memes, according to YouTube’s latest ‘Culture & Trends Report, In Search of Mainstream’.
Sudhir Chaudhary wins two big Honours at XIIᵗʰ BCS Ratna Award 2026
12th BCS Ratna Award: JioStar’s Aravamudhan is Lifetime Achievement honouree
XIIth BCS Ratna Award : JioStar CEO Entertainment Kevin Vaz honoured
XIIth BCS Ratna Award 2026: Media achievers honoured
12th BCS Ratna Award a roaring success; honours excellence in M&E
Twelfth BCS Ratna Award boasts stellar lineup; to be held on Aug 5
Javier Bardem joins HBO’s ‘The Spread’
‘Family Full House’ to premiere today with Rohit Sharma
JioStar’s ‘India Ke Top 1%’ gets seven sponsors
‘Golmaal 5’ release date announced
Apple TV hosts premiere of ‘Brothers’ in LA
Mainstream culture is not disappearing but becoming more fragmented, personalised and increasingly shaped by online communities, creators and memes, according to YouTube’s latest ‘Culture & Trends Report, In Search of Mainstream’.
YouTube has updated its TV viewing experience, allowing users to connect their phone with a TV without needing both devices to be on the same Wi-Fi network. According to YouTube,users can use their phone as a companion device while watching YouTube on a smart TV. This allows the...
Balaji Telefilms has partnered with YouTube to launch five premium original shows with a total of 200 episodes. According to The Economic Times report today, the shows will follow a digital-first model and will be available globally on
NDTV India has secured the No. 1 position among Hindi news channels on YouTube for August, according to the latest Databeings rankings. According to an NDTV press release, citing the Databeings rankings, N...
YouTube TV has added ESPN Unlimited, giving subscribers access to more live sports and ESPN content on the platform. According to a YouTube blog yesterday, users with a YouTube TV plan or a plan that includes Sports can watch events such as the US Open, NCAA ...
YouTube is changing the way it counts public views across the platform from August 24, 2026. According to an official YouTube announcement, a video view will be counted as soon as the video starts playing, from the very first frame. The new system will apply...