YouTube

YouTube introduces new CTV reach metric

YouTube has introduced a major update to its audience measurement system with the launch of a new unique reach metric designed specifically for Connected TV (CTV) viewing. The move marks a significant shift in how digital video consumption is tracked, bringin...


YouTube

YouTube expands AI deepfake detection tool

YouTube has expanded access to its AI-powered likeness detection tool to all users above the age of 18, marking a major step in tackling the growing concerns around AI-generated deepfake content online. The feature is aimed at helping users identify and report...