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Sanmesh Sapkal and Hima Bulusu have been promoted to associate director, key accounts (media and entertainment), and Kruthika Ravindran has been promoted to associate director, key accounts (non-media). TheSmallBigIdea has grown to become a preferred partner for clients across segments thanks to its clear vision of creating a truly integrated...
ZEE Entertainment Enterprises (ZEE), one of the leading Indian media conglomerates, has unveiled a new advertising campaign featuring former Indian batter Virender Sehwag to announce the first season of ILT20, which is set to begin in the UAE in January 2023. In keeping with Sehwag's persona, the campaign vi...
Parks Associates has updated its list of the top ten US subscription over-the-top (OTT) video services, based on estimated subscriber numbers from the firm's OTT Video Market Tracker through September 2022. According to the research firm, 83 percent of broadband households have at least one OTT service, with 23 percent having nine or more OTT...
