Parks Associates has updated its list of the top ten US subscription over-the-top (OTT) video services, based on estimated subscriber numbers from the firm’s OTT Video Market Tracker through September 2022.

According to the research firm, 83 percent of broadband households have at least one OTT service, with 23 percent having nine or more OTT subscriptions.

Parks Associates notes that Netflix is not ranked first in the Top 10 US Subscription OTT Video Services for the first time in the report’s history.

According to the firm’s research, Prime Video has surpassed Netflix in terms of paid subscribers. In addition, Peacock entered the top 10 list for the first time in 2022, while Showtime dropped off.

“Streaming services are introducing new content, services, and partnerships that are changing how consumers interact with video,” said Jennifer Kent, VP, of Research, at Parks Associates. “Netflix’s ad-supported plan gives the company a way to win back subscribers who left over high subscription prices. It also gives Netflix a path to creating unique accounts for those who have been content to share passwords with friends and family in the past. It’s an exciting time to track these services, with lots of disruption and change.”