Netflix wades into live sports arena with Netflix Cup
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Netflix wades into live sports arena with Netflix Cup

New Delhi,18-October-2023, By IBW Team

Netflix wades into live sports arena with Netflix Cup

Netflix is all set to live stream sports with The Netflix Cup to be held in Las Vegas on November 14.

Stars of two Netflix sports series will face off in The Netflix Cup, Netflix’s first-ever live sports event featuring athletes from ‘Formula 1: Drive to Survive’ and ‘Full Swing’, the streamer said yesterday.

The drivers and golfers will pair up to compete in a match play tournament at Wynn Golf Club at Wynn Las Vegas, the only 18-hole, championship golf course on the Las Vegas Strip, to kick off the week of the inaugural Formula1 Heineken Silver Las Vegas Grand Prix.

According to the media statement, The Netflix Cup’s roster currently includes the following: Formula 1 Drivers: Alex Albon (Williams Racing), Pierre Gasly (BWT Alpine F1 Team), Lando Norris (McLaren Racing), and Carlos Sainz (Scuderia Ferrari). PGA Tour Golfers Rickie Fowler, Max Homa, Collin Morikawa and Justin Thomas.

“In a clash of wheels and irons, four pairs consisting of one Formula 1 driver and one PGA TOUR professional will play an eight-hole match with the top two teams advancing to the final hole, where they will battle for the chance to win the inaugural Netflix Cup title,” the statement elaborated on the format of the game.

The Netflix Cup is a first-of-its-kind live event that showcases two of Netflix’s sports programming breakouts. ‘Formula 1: Drive to Survive’ is now in production on its sixth season as the fandom continues to popularise the sport in the US.

‘Full Swing’, one of 2023’s new series, is finishing filming on a second season and is credited with a rise in PGA Tour fan engagement.

“We love to see how our sports series have brought increased fandom to sports leagues and competitions all over the world,” said Gabe Spitzer, Vice President, Nonfiction Sports, Netflix, in a statement.

“The Netflix Cup will take that energy to the next level with global stars from two popular hits competing in our first-ever live sports event,” Spitzer added.

“The continued success of ‘Drive to Survive’ has played a significant role in the growth of Formula 1 in the US, which has ultimately led to the addition of a third American race,” said Emily Prazer, Chief Commercial Officer, Las Vegas Grand Prix, Inc, adding, “It’s only fitting that we kick off our inaugural race weekend with a fun event that can be streamed by F1 and PGA TOUR fans around the globe.”

“The PGA Tour is proud to participate in this significant milestone for Netflix and we look forward to showcasing our sport’s professional athletes to a live global audience,” said Norb Gambuzza, PGA Tour SVP, Media and Gaming, “New and diverse audiences have come to know more about both our sports and their athletes through Full Swing and Drive to Survive, and we are excited to team up with Netflix, Formula 1 and the Las Vegas Grand Prix on this exciting concept.”

Netflix has been home to some exciting sports stories with popular series showcased include ‘Formula 1: Drive to Survive’, ‘Full Swing’, ‘Untold, Quarterback’, ‘Tour de France: Unchained’, ‘Break Point’ and upcoming series following athletes in track and field, soccer, rugby and NASCAR.

The Netflix Cup will be produced by Excel Sports Management, BZ Entertainment and Full Day Productions (Connor Schell and David Chamberlin), the company behind the ESPY Awards, the Oscars Red Carpet Show and the NFL Honors.

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