IPL

ChromeDM on IPL 2026 ads: Creativity drives recall over scale

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment. According to a


Comic Con

Kolkata Comic Con draws over 30,000 fans in second edition

The second edition of Kolkata Comic Con wrapped up on a high note, attracting over 30,000 visitors across two days at the Biswa Bangla Exhibition Centre. Presented by Maruti Suzuki Arena and powered by Crunchyroll, the event turned the city into a vibrant hub of pop culture, creativity, and fandom. According to a