Netflix, hoichoi in pact to take Bengali stories to wider audiences
JioHotstar to offer ‘Ramayana’ on pay-per-view after theatrical run
MIB issues advisory for TV channels on news reporting, AI use
Netflix to expand ads plan to 15 new countries in 2027
News18, TaMo to mark Oct 23 as ‘National Saarthi Diwas’
Airtel launches voice-only prepaid plans starting at Rs 185
‘Verity’ to arrive on Prime Video for rent and purchase on Oct 27
HUL, Mindshare, WPP Media win top EMVIES 2026 honours
IIFA Awards ’27 now on YouTube for global reach; Zee is b’cast partner
Kochi Comic Con returns with second edition January-end
Pankaj Tripathi, Aditi R.Hydari team up for Sony LIV’s ‘Parivarik ManuRanjan’
JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...
P.C. Chandra Jewellers has announced an association with Bollywood star Ayushmann Khurrana as brand ambassador, marking a significant step in its journey as a national brand. This pan-India expansion marks a new chapter, taking its legacy of trust and craftsmanship beyond regional boundaries...
Frodoh has partnered with Chaupal to introduce what they describe as an industry-first “first-screen” monetisation framework, aimed at unlocking new revenue streams for subscription-led streaming platforms without disrupting the viewing experience. The new model shifts advertising away from content play...
GoQuest Media and Rains Pictures have greenlit the second season of ‘Arafta’, following the massive success of its debut run, which has crossed 850 million views on YouTube. The show has also secured licensing deals across 19 territories, underlining ...
JioHotstar has introduced a new commerce signal-led advertising capability, marking a shift towards intent-driven audience engagement at scale across its streaming platform. The move is designed to go beyond conventional targeting by enabling brands to connect with users based on real purchase intent signals, creating a more action-oriented and ...
Lionsgate Play has outlined an aggressive growth roadmap, announcing a massive Hollywood content push for 2026 alongside the return of ‘Heated Rivalry’ Season 2, slated for release in 2027. At the core of this expansion is a strategic shift towards a m...
