JioStar

Sagar Kadam joins JioStar as Senior Partnerships Director

JioStar has appointed Sagar Kadam as Senior Director – Ecosystem & Subscription Partnerships for its Digital Venture (JioHotstar), strengthening the company’s focus on expanding strategic alliances and driving subscription growth across its digital platforms. Kadam announced his new role through a LinkedIn post yesterday, where he express...


JioStar

JioStar hosts Distribution Day 2026, highlights role of affiliate partners

JioStar hosted its Distribution Day 2026 yesterday in Mumbai, celebrating the affiliate community that powers its linear television network and strengthens its nationwide reach. The event focused on reinforcing partnerships, encouraging industry dialogue, and highlighting the role of distribution partners in expanding television’s presence acros...


LTV cricket

64% LTV cricket viewers find TV-advertised brands more trustworthy: Study

JioStar has released a new study on Linear TV (LTV) cricket audiences, revealing that 64 percent of viewers strongly believe brands advertising on television are more trustworthy. The research, conducted by Kantar, highlights the growing influence of televised cricket on consumer behaviour and brand perception, offering key insights for advertis...


JioStar

JioStar appoints Anisha Mehta as senior director, ecosystem partnerships

JioStar has appointed Anisha Mehta as senior director, ecosystem partnerships, strengthening its leadership team as the company sharpens its focus on alliance-led growth and strategic collaborations across its platforms. According to a LinkedIn post, Mehta will be responsible for building strategic partnerships, deepening content ecosystems a...


JioStar

JioStar records biggest opening day for ICC Men’s T20 World Cup 2026

The ICC Men’s T20 World Cup 2026 has kicked off with record-breaking viewership on JioStar, marking the biggest-ever opening day for any ICC event across JioHotstar and the Star Sports network. The tournament, being held in India and Sri Lanka, delivered strong audience engagement across digital and television platforms, reflecting the growin...