JioStar

Kolkata Police bust ‘Vedu’ piracy app, accused arrested

In a significant crackdown on digital piracy, the Cyber Crime Police in Kolkata have taken down an illegal streaming application identified as ‘Vedu’, following a complaint by JioStar. The app was allegedly involved in the unauthorised distribution of copyrighted content, including films, web series, and live sports broadcasts. According to a...


JioStar

JioStar decodes cross-screen impact in ‘The Collective’ Episode 3

JioStar Entertainment has released Episode 3 of its thought-leadership series ‘The Collective’, shifting the industry conversation beyond cross-screen reach to a sharper focus on effectiveness and measurable business outcomes. The latest episode attempts to answer a long-standing question for marketers: which platform is actually drivin...


JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...


JioStar

Swati Borda joins JioStar in key influencer role

Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing, marking a new addition to the company’s growing focus on creator-led brand solutions. In her new role, Borda will be responsible for managing key accounts and driving influencer-led brand initiatives, aligning wi...


IPL

IPL 2026 opening weekend clocks 515 mn reach

The 2026 season of the IPL has begun on a high note, with JioStar delivering its biggest-ever opening weekend, underlining the tournament’s unmatched pull among cricket audiences in India. Driven by two high-scoring encounters featuring 200-plus run chases, the league witnessed record-breaking reach and enga...


JioStar

JioStar ropes in 27 sponsors for IPL 2026

JioStar has announced a strong line-up of 27 sponsors for the upcoming TATA IPL 2026, reinforcing its position as one of India’s most powerful platforms for brands to engage with audiences at scale across television and digital. According to a press release issued by JioStar, the sponsor roster spans a wide range of sectors including AI, cons...