Riddhi Shah has completed 18 years with Viacom18-JioStar, marking a long career in India’s evolving media and television industry. Over the years, Shah has taken on broader responsibilities across the business, with her role expanding beyond her initial mandate.

Shah currently serves as Product & Revenue Strategy Lead for the Hindi GEC cluster at JioStar, where she oversees strategy for Star Plus, Colors, Star Utsav and Colors Rishtey. Her current mandate places her at the intersection of product and revenue strategy across some of the company’s key Hindi entertainment properties.

Reflecting on the milestone, Shah said that her 18-year journey has given her the opportunity to continuously learn, take on new challenges and contribute across different aspects of the business. She also credited the mentors, leaders, colleagues and teams she has worked with over the years for playing an important role in shaping her career.

Shah’s career has spanned a significant period of transformation in India’s media and television industry, from the launch and growth of Colors to the formation of the current JioStar ecosystem. Her journey has seen her take on changing responsibilities as the television and media business continued to evolve.

With her latest role, Shah continues to focus on product and revenue strategy for the Hindi GEC portfolio, working across some of the network’s established entertainment brands.