Netflix has appointed Shikha Kohli as Manager – Social Marketing, strengthening its digital audience engagement and social media marketing function in India. Kohli announced her new role on LinkedIn, expressing her excitement about joining Netflix’s India marketing team.

Kohli joins Netflix from Viacom18 Media, where she served as Senior Brand Manager – Digital and Social Marketing. In the role, she was responsible for leading promotional strategies across digital channels and working on campaigns for the company’s entertainment properties.

Kohli’s professional experience spans integrated brand management, digital strategy, creative campaign execution and social media marketing, with her career largely focused on India’s media and entertainment sector. Her experience includes developing and executing digital-led campaigns aimed at driving audience engagement and strengthening brand presence.

At Netflix, Kohli will be responsible for driving social marketing initiatives focused on enhancing brand affinity, promoting the platform’s original film and series slate, and deepening subscriber engagement across digital touchpoints.

Her appointment comes as streaming platforms continue to place greater focus on social media and digital communities to build conversations around content and strengthen audience connections.