MPA

MPA forecast Apac ad growth of 7%

Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3% Y/Y in 2020, according to a new report entitled Asia Pacific Advertising Trends 2021 from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in 1H 2020. As economies rebound, recovery is underway with ad spend fore...


Microsoft plans to tap smart TVs, streaming devices for Xbox

Microsoft plans to tap smart TVs, streaming devices for Xbox

Microsoft said on Thursday it was working with global TV manufacturers so that gamers can play Xbox games through internet-connected televisions without any extra hardware other than a controller.

Xbox is also building its own streaming devices for cloud gaming to reach gamers on any...


Noted musician T M Krishna challenges digital media codes

Noted musician T M Krishna challenges digital media codes

Popular Carnatic music vocalist T M Krishna has moved the Madras High Court challenging the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

The noted culture and political commentator sought the court to declare the new rules ultra vires of...