MIB

MIB opens Govt digital ad campaigns to MSME startups

The Ministry of Information and Broadcasting (MIB) has amended the Digital Advertisement Policy 2023 to allow eligible MSME entities and startups to participate in government digital advertising campaigns through a separate empanelment mechanism. The move is expected to widen opportunities for smaller agencies and emerging digital firms looking ...


YouTube

YouTube expands AI deepfake detection tool

YouTube has expanded access to its AI-powered likeness detection tool to all users above the age of 18, marking a major step in tackling the growing concerns around AI-generated deepfake content online. The feature is aimed at helping users identify and report...


Sony MAX

Sony MAX rolls out campaign ahead of ‘Laalo’ TV premiere

Sony MAX has launched an experiential on-ground campaign in Mumbai to build anticipation around the World Television Premiere of ‘Laalo’, scheduled to air on May 17 at 1pm. As part of the activation, the channel transformed an autorickshaw into a moving “comfort zone” near a Krishna Temple in Mumbai, creating an emotionally driven experience ...