advertising - Indian Broadcasting World

ChromeDM on IPL 2026 ads: Creativity drives recall over scale

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment. According to a

Advertising Rocks S4 returns at Goafest 2026

Advertising Rocks is set to return with its fourth season at Goafest 2026, promising a bigger and more vibrant celebration of musical talent from across the advertising, media and marketing industry. Known for blending creativity with entertai...

Netflix revamps Microsoft advertising deal, lowers ad prices

Netflix and Microsoft have recently made significant changes to their advertising partnership. According to sources familiar with the matter, Netflix has decided to restructure its advertising collaboration with Microsoft, which includes a reduction in ad p...

TV adverts up 25%; pay TV subscription down; print ad rates subdued: Ficci-EY-’22 report

The good news is that TV advertising grew 25 percent in 2021. The bad news: subscription revenues continued to lag to register a growth of a mere 2.4 percent on the back of loss of six million pay TV homes even as the Indian media and entertainment (M&E) sector is projecte...

Discovery Q4 revenues up, buoyed by live sports, advertising

Discovery Inc. beat Wall Street's revenue expectations for its fourth-quarter, buoyed by live sports and higher advertising revenue, as it moves closer to completing its acquisition of AT&T's WarnerMedia unit.

Revenue rose 10 percent to $3.19 billion for the

71% Indian marketers’ budgets set to rise in 2022: DCMN study

DCMN, the growth marketing partner for digital brands, on Wednesday said 71 percent of Indian marketers’ budgets were set to increase in 2022.

Releasing the global ‘Growth Guide: a new report looking at marketers’ goals, strategies and challenges going into 2022’ the company said da...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!