advertising - Indian Broadcasting World

71% Indian marketers’ budgets set to rise in 2022: DCMN study

DCMN, the growth marketing partner for digital brands, on Wednesday said 71 percent of Indian marketers’ budgets were set to increase in 2022.

Releasing the global ‘Growth Guide: a new report looking at marketers’ goals, strategies and challenges going into 2022’ the company said da...

NBF partners with Deloitte on performance reward analysis

News Broadcasters Federation (NBF) has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India), a large multinational professional services organisation, to launch an integrated performance and rewards forum for the news broadcasting s...

China proposes online advertising oversight

China's market regulator proposed new rules on Friday that would increase online advertising oversight, including stipulating that adverts should not affect normal internet use or mislead users.

Authorities in China have tightened regulati...

NBDA, BARC working to resolve suspended audience data issue: ABP’s Avinash Pandey

The News Broadcasters & Digital Association (NBDA) and the Broadcast Audience Research Council (BARC) India are working together to quickly resolve the issue of suspended audience ...

Advertising by crypto currencies irks govt.

Ahead of proposing a Bill in the Indian parliament during the forthcoming winter session, the government has frowned upon advertising crypto currencies in the local media, terming them ‘non-transparent’.

"It was strongly felt that attempts to mislead the youth through over-promising ...

Dentsu APAC CEO Ashish Bhasin quits

The multinational media and digital marketing communications company Dentsu International has confirmed that Ashish Bhasin, CEO Dentsu APAC CEO & Chairman, has decided to quit his post. According to the Economic Times, an internal communicati...

EXCLUSIVE PHOTOS

Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!