advertising - Indian Broadcasting World

NBDA, BARC working to resolve suspended audience data issue: ABP’s Avinash Pandey

The News Broadcasters & Digital Association (NBDA) and the Broadcast Audience Research Council (BARC) India are working together to quickly resolve the issue of suspended audience ...

Advertising by crypto currencies irks govt.

Ahead of proposing a Bill in the Indian parliament during the forthcoming winter session, the government has frowned upon advertising crypto currencies in the local media, terming them ‘non-transparent’.

"It was strongly felt that attempts to mislead the youth through over-promising ...

Dentsu APAC CEO Ashish Bhasin quits

The multinational media and digital marketing communications company Dentsu International has confirmed that Ashish Bhasin, CEO Dentsu APAC CEO & Chairman, has decided to quit his post. According to the Economic Times, an internal communicati...

Honda 2 Wheelers Indian inaugurates Bigwing Worli

Honda Motorcycle & Scooter India Pvt. Ltd. on Friday elevated the #GoRidin spirit with the inauguration of a premium big bike business vertical – the Honda BigWing Worli in Mumbai. Earlier, the differentiated Silver Wings expanded from its

Apple’s iPhone privacy changes signal desire to enter advertising

Apple's recent privacy changes for iPhones are signs it may look to tap into an Internet advertising market dominated by

Guest Column: Zee-Sony merger is a potboiler in the making

“Takes a licking and it keeps on ticking”. In 1956, and for decades thereafter, this was the tagline that sold millions upon millions of Timex watches. For all time, though, the line is now a proverb.

For the spirit of indefatigab...

EXCLUSIVE PHOTOS

Quote-UnQuote

“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!