Star Sports has roped in eight sponsors and many more key advertisers ahead of the commencement of the eighth season of the Vivo Pro Kabaddi League, marking the return of India’s second-most viewed league after a two-year hiatus.

The eight on-boarded sponsors include Vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice, and Parimatch News. As per the broadcaster, Pro Kabaddi League’s brand value has been reiterated with the addition of new advertisers such as Mfine, A23, Parimatch News, Winzo, GSK, and Luminous among others.

The new and exciting format will feature Triple Panga (Triple Headers) on the first four days of the opening week. Bengaluru Bulls will square off with U Mumba in the opening match.

The highly anticipated ‘Southern Derby’ between Tamil Thalaivas and Telugu Titans will be the second match followed by UP Yoddha squaring off with defending champions Bengal Warriors in the final match of the day.

The channel recently launched a campaign, ‘Jo Bhidega Woh Badega’, which has created a stir of excitement amongst fans and advertisers alike for the return of PKL after two years, Financial Express reported.

Viewers can watch Vivo PKL Season 8 live and exclusive on the Star Sports Network and Disney+ Hotstar, Dec 22, 2021from 7.30 pm onwards.