Google Voice will now allow users to set custom rules for incoming calls. With this, users can create rules for how incoming calls should be handled within the Google Voice settings.

With this feature, users can forward calls from specific contacts to their linked phone numbers or directly to voicemail.

They can also opt to screen calls from specific contacts and set custom voicemail greetings for specific contacts,media reports stated.

Users can also apply these rules for either all their contacts or specific groups within their contacts.

Google said in its blogpost, “These options allow you to route incoming calls in ways that are most efficient to your workflows and productivity, including granular settings for specific contacts.”

The feature will be available to all Google Voice users.