Sky’s first streaming TV and Apple TV+, Apple’s SVOD have announced a new long-term agreement that will see Apple TV+ launch on Sky Glass and Sky Q later this year.

As part of the agreement between Sky and Apple, subscribers of Sky’s Now streaming offering will also be able to sign up for and purchase any Now membership on Apple devices using Apple-in-purchase.

Customers in the UK, Ireland, Germany, Austria and Italy will be able to watch all the Apple TV+ originals – including ‘Trying’, ‘Ted Lasso’, ‘Slow Horses’, ‘Gary Oldman’, ‘The Essex Serpent’, ‘Claire Danes’, ‘Tom Hiddleston’ and ‘The Year Earth Changed and Tiny World’.

Apple TV+ will be integrated into the Sky experience, the company said.

Apple TV+ will be available on both Sky Glass and Sky Q in the coming months. Apple TV+ Content will sit alongside content from the UK’s public service broadcaster and other global streaming partners such as Netflix and Disney+.

Meanwhile, Sky customers in the UK will be able to access Sky Go on Apple TV devices in mid-2022.

Commenting on the agreement, Dana Strong, group chief executive, Sky said, ”With the addition of Apple TV+ our customers can now enjoy the phenomenal show like ‘The Morning Show’, ‘Trying’ and ‘

 Ted Lasso’  together with our own award-winning Sky Originals, and the best content and apps from our partners, all on Sky Glass, the streaming TV from Sky, or Sky Q, our market-leading Skybox.”

Sky’s announcement is part of a wider global agreement between its parent Comcast and Apple. Bringing Apple content to customers across Comcast’s global entertainment platforms, and likewise giving Xfinity TV and Sky customers the option to access their pay-TV programming on Apple TV devices.