World TV Day: medium remains India’s cultural unifier

India yesterday observed World Television Day 2025, celebrating the medium’s reach, impact and evolution as one of the country’s most powerful tools of public communication and national integration. Marked globally on November 21 following the UN General Assembly’s 1996 proclamation, the day highlights television’s role in informing, educating and shaping public opinion across societies. In […]

Hockey India unveils promo for upcoming league

Hockey India yesterday unveiled the official promo for the upcoming season of the Hero Hockey India League (HIL), introducing its bold new brand line — ‘Big. Is. Back’. The campaign signals the league’s intent to scale up in ambition, creativity, and fan engagement, backed by a refreshed identity designed to reintroduce HIL with a cinematic, […]

Saam TV, Skyama Daily Post News secure MPEG-4 slots on DD Free Dish in mid-year e-auction

Two television channels Saam TV and Skyama Daily Post News have successfully acquired vacant MPEG-4 slots on DD Free Dish during the mid-year 92nd e-auction conducted by Prasar Bharati. The auction took place on October 29, 2025, marking another step in expanding the free-to-air platform’s channel offerings for viewers across India. According to an official […]

Waves OTT launches festive campaign ‘Diwali ki Yaadein’

As the festive season ushers in warmth and togetherness, Waves OTT, India’s national freemium streaming platform powered by Prasar Bharati, has launched its new Diwali campaign titled ‘Diwali ki Yaadein’. Conceptualized by Creativeland Asia, the heartwarming short film captures the beauty of shared nostalgia and the emotional connection between generations. At its core, the campaign […]

Asscn. of Indian Magazines elects new office-bearers

The Association of Indian Magazines (AIM) has announced its newly elected office bearers following the Annual General Meeting (AGM) held in New Delhi, marking a renewed phase of leadership for India’s magazine publishing industry. According to a press release, Manoj Sharma, CEO (Publishing & Experiential), Living Media India (India Today Group), has been elected as […]

‘Mahabharat’ returns to national TV with AI-powered twist

Collective Media Network’s Historyverse has announced an all-new AI-powered adaptation of the ‘Mahabharat‘, set to make a grand return to Indian television. The much-anticipated series will premiere on WAVES OTT on October 25 before making its television debut on Doordarshan every Sunday at 11 am, starting November 2. According to an update shared on WAVES’ […]