Family Full House with Rohit Sharma’ has attracted several major brands ahead of its premiere on Sony Entertainment Television. The show marks cricketer Rohit Sharma’s entertainment debut.

According to a SET press release from Mumbai today, Skoda, PhonePe and Google Search AI Mode have joined the show as Co-Presenting Sponsors. Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil are the Co-Powered by Sponsors, while Supersox and BHIM Payments App are the Associate Sponsors.

The show has also gained strong attention on social media ahead of its premiere, with glimpses of Rohit Sharma in his new entertainment avatar generating millions of impressions and engagements.

‘Family Full House with Rohit Sharma’ is a family game show where families will compete through games based on instinct and teamwork. The format also includes humour, conversations and play-along moments, offering an engaging experience for both participants and viewers.

The show also gives brands opportunities to become part of the content through games, conversations and family-led interactions, instead of only getting regular sponsorship visibility. Rohit Sharma’s appeal across different age groups is expected to help the show connect with a broad audience.

Akshay Agrawal, Head Linear Ad Sales, Sony Pictures Networks India, said the strong participation of brands from different categories shows the strength of the show and the excitement around Rohit Sharma’s entertainment debut. He added that the combination of Rohit Sharma’s nationwide appeal, family co-viewing and audience participation allows brands to create customised content-led integrations.

‘Family Full House with Rohit Sharma’ will premiere on September 19, 2026. It will air every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and Sony LIV.