Prasar Bharati CEO Gaurav Dwivedi has drawn a clear line on the future of DD Free Dish, categorically ruling out any move to encrypt the country’s largest free-to-air direct-to-home platform, according to a Storyboard18.com report.
Addressing concerns from an increasingly vocal broadcasting industry, Dwivedi said the public broadcaster has no plans to convert DD Free Dish’s MPEG-2 service into an addressable or encrypted system.
The remarks were made during a recent stakeholder meeting attended by broadcasters and industry representatives.
Citing people present at the discussion, the Storyboard18.com report added Dwivedi, while responding directly to a query on whether DD Free Dish would be encrypted and the timeline for such a transition, stated unambiguously that the platform will never be encrypted.
DD FreeDish is the country’s biggest DTH platform with an unverified subscriber base of about 40-50 million (industry estimates) and is subscription-free, unlike similar private sector DTH platforms.
The broadcast industry has long demanded that FreeDish too should be brought under regulations that are put on other similar distribution platforms. TRAI had suggested earlier that FreeDish signals should be encrypted, apart from other measures undertaken to streamline operations.
Is Meta’s pausing of terms’ updates good for news outfits?
‘Ramayana’ opens to mostly favourable reactions from moviegoers
News body NBDA seeks journalistic exemption under digital data rules
‘Ramayana’ producer Malhotra likens film to ‘Avatar’, ‘LOTR’, ‘Odyssey’
Bombay HC protects ‘Ramayana’ from piracy
CEO Jassy says Prime Video gains profit; bullish on ad momentum
India on Lara Croft’s map as gaming heroine returns with two adventures
As ‘Ramayana’ nets Rs 674 cr., Kunal ‘Indra’ Kapoor hails industry boost
Fox Corporation completes Roku acquisition
Netflix announces new ‘Stranger Things’ spin-off for 2028
Sony LIV attracts 50+ advertisers for India-New Zealand cricket tour 

