Times Network’s Hindi business news channel ET Now Swadesh has emerged as the leading YouTube destination in January 2026, clocking over 89 million video views, according to data from Playboard. The milestone underlines the channel’s growing influence among digital-first audiences seeking credible and easy-to-understand business news in Hindi.

The strong performance was further reinforced on Union Budget Day, February 1, when ET Now Swadesh recorded the highest YouTube viewership among all Hindi business news channels, garnering 5 million video views. As per a press release, the channel’s comprehensive Budget coverage resonated strongly with viewers, reflecting trust in its sharp, timely and accessible reporting.

On Budget Day, ET Now Swadesh delivered a full-spectrum viewing experience, starting with early morning market cues and extending through live Budget analysis, real-time trading strategies and detailed post-speech breakdowns. Viewers were offered instant explanations of key announcements, expert-led market commentary and practical personal finance insights, helping them understand how policy decisions would impact their daily lives.

With participation from some of India’s most respected market veterans, the channel emerged as a preferred platform for decoding the Union Budget. Staying aligned with its editorial philosophy, ET Now Swadesh placed a strong emphasis on the Budget’s implications for consumers, MSMEs, rural India and the middle class, ensuring the coverage went beyond headlines to focus on real-world impact.

The channel’s leadership on YouTube has been driven by its focus on digital-native formats and original intellectual properties designed specifically for online audiences. One of its key digital offerings, ‘Market Gupshup’, has gained traction as a weekly interactive show that allows viewers to ask questions in real time and engage directly with prime-time anchors and market experts.

Beyond marquee events, ET Now Swadesh has also built consistent engagement through explainers on trending and everyday economic issues. These videos go beyond routine business news, covering markets, personal finance, policy changes and broader economic developments in clear, relatable language. Simplifying complex financial and economic topics remains central to the channel’s editorial approach.

Further cementing its position, ET Now Swadesh, powered by its ‘Badho Desh Ke Saath’ proposition, delivered sustained digital impact throughout 2025, according to Playboard data. Having led the category for over a year, the channel has established itself as the most-watched Hindi business news destination on YouTube during this period.

As India’s economic story continues to unfold, ET Now Swadesh remains focused on delivering insightful, relevant and accessible journalism every day. Backed by a strong digital-first strategy and viewer-centric storytelling, the channel continues to set benchmarks in Hindi business news on digital platforms.