News18 India has launched its new ‘Dhurandhar’ campaign, bringing together some of the biggest names in Hindi television news under one platform. The initiative aims to highlight the channel’s strong editorial team and revamped prime time lineup.
The campaign is built around the slogan ‘News Jagat Ke Saare Dhurandhar, Ab Ek Saath, Ek Manch Par’ and features well known news personalities including Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra.
According to a News18 press release, the campaign reflects its focus on credible journalism and expert led news coverage. The featured journalists are known for their work across areas such as politics, national security, investigative reporting and current affairs.
News18 India said the initiative is designed to offer viewers multiple perspectives on important issues while helping them understand complex news developments through in-depth reporting and analysis.
The campaign comes as the channel continues to strengthen its prime time programming and expand its reach among Hindi news audiences. Through ‘Dhurandhar’, News18 India aims to reinforce its position in the Hindi news segment by bringing experienced editorial voices together on a single platform.
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