The Ministry of Information and Broadcasting (MIB) has merged the Press Information Bureau (PIB) and the Central Bureau of Communication (CBC) into a single organisation. The combined organisation will operate under the name Press Information Bureau (PIB).
According to a Storyboard18 report, the ministry issued an office memorandum on November 12, announcing the integration with immediate effect at the headquarters level in New Delhi. The move aims to bring government media communication, advertising and publicity activities under one administrative structure.
Under the new arrangement, the merged headquarters will be headed by the Director General (Coordination), PIB, New Delhi, who will report to the Chairperson of the Communication Board. Additional Director General-level Indian Information Service officers from both organisations will report to the DG (Coordination).
The new structure will bring several government communication activities under one leadership. These include audio-visual publicity, social media, outreach programmes, exhibitions, print advertising, research, fact-checking, media planning and coordination with ministries and government departments.
R K Jain has been appointed Director General (Coordination), PIB. He was earlier serving as Director General (News) at All India Radio’s News Services Division and also held the additional charge of Director General, All India Radio. The integration will initially cover the headquarters in New Delhi, while state and branch-level offices will be brought under the new arrangement in phases.
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