Google has introduced a new Invalid Traffic Overview Card in Google Ads to help advertisers see how much money they save through the platform’s efforts to detect and block invalid advertising activity.

According to a blog post published by Google yesterday, the new feature will show advertisers two key details: the estimated amount saved by blocking invalid traffic before billing and the credits issued when invalid activity is detected after billing.

Invalid traffic refers to clicks, impressions and other interactions that do not show genuine interest in an advertiser’s business. It can include bot activity, accidental clicks and fraudulent interactions.

Google said its systems use multiple layers of protection to identify and filter invalid traffic. When such activity is detected before billing, advertisers are not charged for it. If it is detected after billing, Google issues credits where appropriate and possible.

The company also said that continuous improvements to its systems have reduced advertisers’ exposure to invalid leads by an average of 30 percent so far in 2026. This figure specifically relates to invalid leads and not overall invalid traffic.

The new overview card will give advertisers a clearer picture of the estimated savings and credits provided through Google’s invalid traffic protection system.