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Moneycontrol yesterday said it bolstered its position as India’s top business news platform, beating The Economic Times across key digital metrics, citing Comscore data for May 2024 (India ComScore MMX).
Moneycontrol led with 41.82 million unique visitors, surpassing Economictimes.com’s 38.9 million.
In terms of page views, Moneycontrol retained its lead in May, at 367 million, significantly ahead of its nearest rival, Economictimes.com, which recorded 234 million page views in the month, Moneycontrol said in a press release.
The dominance of Moneycontrol is evident in both page views and unique visitors, which are key metrics for media planners and advertisers.
It also sustained its lead in user engagement with 410 million minutes spent and 133,139 sessions in May, compared to The Economic Times’ 240 million minutes and 108,126 sessions. This not only demonstrates the platform’s stickiness but also the reader’s trust, as they are consuming significantly more content on Moneycontrol than on Economic Times.
Moneycontrol is also leading the race in breaking significant business stories, becoming the top choice of industry leaders from corporate India, the startup world and markets, it said.
