British public broadcaster BBC has announced Harsha Subramaniam as the Regional Director for South Asia where he will lead on editorial content and business operations in the region.

According to an official BBC statement yesterday, he will oversee the BBC’s output across South Asia including the BBC World Service’s multiple language services.

Subramaniam will lead a unified, cross-functional regional leadership team, bringing together editorial heads and key operational departments, including Business Operations, HR, and Finance.

Last year, the BBC grew its audience in South Asia to reach 109 million people on an average ever week, up 14 percent year-on-year.

Fiona Crack, Interim Global Director, BBC News, said: “I’m thrilled Harsha will be joining the BBC as the Regional Director for South Asia. He will lead our talented teams across this growing and distinctive market and brings a wealth of journalistic and technological experience to the role.”

According to Subramaniam, “I have long admired the BBC’s editorial values, its global reach across multiple languages and its position as the world’s most trusted broadcaster.

“South Asia, with its dynamic and diverse culture, presents an exciting growth opportunity for the BBC. I’m honoured to lead the BBC’s presence in the region, and I look forward to working closely with our talented colleagues here.”

The announcement, BBC said, follows the appointment of Juliet Njeri as Regional Director for Africa, Richard Colebourn as Regional Director for Europe and Kevin Ponniah as Director for the Americas.

The Regional Director roles form a central part of the BBC’s international operating model. As well as ensuring editorial excellence and operational accountability, the directors are tasked with growing audiences across their region.

Subramaniam is a seasoned media and technology executive with over 26 years of experience spanning print, television, digital and AI. He is currently the Head of India Partnerships for TollBit.

His career includes senior leadership roles at Meta, where he served as Head of Global Content Strategy and Head of News Partnerships for India. Prior to Meta, he spent a decade leading Bloomberg Media in India as Executive Producer and spearheaded the launch of Bloomberg TV India and Bloomberg-Quint.

Earlier, he served as News Editor and primetime business news anchor for CNBC India. He holds an MBA and journalism credentials from the Asian College of Journalism.